Millennials have been shaped by the growth of cultural individualism – more focus on the self and less on social rules. Individualism explains nearly all of the Millennial generation’s distinguishing characteristics, from their support of equality to their positive self-views. Millennials are also focused on standing out, feeling unique, and having high expectations for themselves. With iGen less confident, Millennials represent the apex of the individualistic idea that you should always feel good about yourself. iGen has continued individualistic trends toward supporting equality, with iGen and the Millennials really standing out from previous generations in their support for LGBT issues.